Mission and Overview


The mission of the Louisville Sports Commission (LSC) is to attract, create and host quality sporting events in the Louisville area that increase economic vitality, enhance the quality of life, promote healthy lifestyles and brand Louisville as a great sports town.


A Louisville, Kentucky-based 501(c)(3) not-for-profit corporation governed by a volunteer board of directors, the LSC partners with the Louisville Convention & Visitor’s Bureau (LCVB), Louisville Metro Government, Kentucky State Parks, the Kentucky Sports Authority, Kentucky State Government and many other organizations to attract, produce and support quality sporting events and activities, primarily to promote in-bound sports travel. The six-member LSC staff works with its sales partners and clients to provide venue and facility procurement, city services, event planning and operations, marketing and public relations, sponsorship, hospitality and entertainment, promotions and government relations.

Since its inception in 1999, the LSC has developed a reputation of “Event Success Guaranteed” among local sports organizations and national and international governing bodies of sports and other rights holders, reflecting Louisville’s can-do spirit and penchant for embracing visitors and events that come to the community. The 65-member LSC Board of Directors includes leaders from local businesses, government, civic and sports organizations. The board of directors is lead by the Office of the Chair, and a 15-person Executive Committee. The LSC is funded in part by the LCVB, along with corporate donations, individual membership and sponsorship. The LSC owns and operates the Paul Hornung Award www.paulhornungaward.com, given annually to the most versatile player in American major college football; the Greater Louisville Cross Country Classic presented by Primal Sport Mud, the largest cross country event in the Mid-west; and the Louisville Sports Commission Fall Runathon, a fall running series that is comprised of the Louisville pure tap®5K, Norton Sports Health Great Pumpkin 10K and the Louisville Sports Commission Half Marathon presented by HumanaVitality.

For more information call 502 587-7767.