Louisville Water and Louisville Sports Commission Launch the “pure tap® 5K"

On-line registration is underway

Louisville, KY – October 19, 2011 – Louisville Sports Commission and Louisville Water have partnered to offer a "family-friendly" race on November 12. The “pure tap® 5k" will take runners and walkers along the city's waterfront and conclude at the Belvedere. The pure tap® 5k is a complement to the Louisville Sports Commission's new half-marathon, which is being held the same day. The events offer runners and walkers the opportunity to choose their distance.

The 5K race begins at 7:30 at Floyd and Witherspoon. Participation is $20 per person and registration is now open online at www.louisvillepuretap5k.com.

pure tap® 5K runners and walkers will receive a virtual goodie bag and commemorative t-shirt prior to the race and pure tap®, Power-Ade and fruit during and after the race. 5K participants are encouraged to stay downtown to cheer on the half marathon runners and join in the post-race party on the Belvedere that begins at 9 a.m.

“pure tap® is what we deliver every day," said Louisville Water President & CEO Greg Heitzman, "and we're proud of the pure tap® program's success, from its award-winning taste and environmental stewardship to its educational platform that teaches thousands of students. It's a perfect fit to extend the “pure tap®" brand to an exciting running event which connects our product to the community we serve."

"We've enjoyed a long term and successful partnership with Louisville Water as they have provided their quality product for so many of our sporting events and activities," said Louisville Sports Commission Executive Director Karl Schmitt. "It just makes sense for us to come together to develop this new race that honors this brand as well as the Mayor's charge to develop events that promote healthy lifestyles."

"This new event will be a great partnership and a super addition to a healthier quality of life for our citizens," said Louisville Mayor Greg Fischer. "We hope to make healthier Louisvillians as abundant as the great tasting water supply we have been able to count on for many years."

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ABOUT LOUISVILLE WATER

Louisville Water provides an abundant, safe supply of drinking water to over 850,000 people in Louisville Metro and surrounding counties. On average, the company produces 127 million gallons of Louisville pure tap® each day.

Great Innovation Happens Here – Louisville Water is the recipient of the 2011 Outstanding Civil Engineering Achievement award for the Riverbank Filtration project that provides a naturally filtered source of water.

ABOUT LOUISVILLE SPORTS COMMISSION

The Louisville Sports Commission (LSC) is a Louisville, Kentucky-based 501(c)(3) organization whose mission is to create a legacy of economic and social vitality through sports. LSC attracts and hosts sporting events and activities that have a positive economic impact on Louisville, enhance the area’s image as a premier sports destination, promote healthy lifestyles and improve the quality of life for community members of all ages. More information is available online at www.louisvillesports.org and www.facebook.com/louisvillesportscommission.