Louisville Sports Commission and

(LOUISVILLE, KY) – The Louisville Sports Commission (LSC) and Anthem Blue Cross and Blue Shield have partnered to create the Anthem Corporate Challenge as part of the inaugural LSC Half Marathon. The LSC Half Marathon is a new local race that will be held on a course that starts and finishes in downtown Louisville and winds through the Scenic Loop in Cherokee Park.

Each company participating in the Anthem Corporate Challenge will be allowed up to five entries into the Half Marathon. Each company team will be scored cross country style with the three best-finishers counting toward the standings. The winning team receives a trophy and city-wide bragging rights.

All participants in the Anthem Corporate Challenge will receive the same medal and shirts as other half marathon participants as well as a specially branded Anthem Corporate Challenge shirt. In addition, Corporate Challenge participants will have access to the LSC Half Marathon VIP post-race party at the Belvedere.

“The Anthem Corporate Challenge capitalizes on the increasing popularity of running as a sport and helps convey to our community the importance of a healthy, active lifestyle,” said Deb Moessner, president of Anthem Blue Cross and Blue Shield in Kentucky. “Team Anthem is looking forward to this friendly competition, and I encourage area employers and employees to join in the fun.”

Louisville Sports Commission Executive Director Karl Schmitt agreed. “I believe the Anthem Corporate Challenge will be a very popular component of our half marathon,” said Schmitt. “Many people who participate in running events are competitive by nature and a cross country scoring system creates a race within a race. Over time, we believe the Anthem Corporate Challenge will be a source of pride in the local business community.”

To sign up for the Anthem Corporate Challenge as part of the LSC Half Marathon, contact Julie Howell at (502) 587-6742 or jhowell@louisvillesports.org. For up-to-date information leading up to race day, visit www.lscmarathon.com or become a fan of the Louisville Sports Commission Half Marathon on Facebook.

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About Anthem

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Kentucky, an independent licensee of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.  Additional information about Anthem Blue Cross and Blue Shield in Kentucky is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.

About Louisville Sports Commission

The Louisville Sports Commission (LSC) is a Louisville, Kentucky-based 501(c)(3) organization whose mission is to create a legacy of economic and social vitality through sports. LSC attracts and hosts sporting events and activities that have a positive economic impact on Louisville, enhance the area’s image as a premier sports destination, promote healthy lifestyles and improve the quality of life for community members of all ages. More information is available online at www.louisvillesports.org and www.facebook.com/louisvillesportscommission.

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